Syntactic Stylistic Devices of Speech Manipulation in the English-Language Lifestyle Media Discourse
DOI:
https://doi.org/10.24234/wisdom.v26i2.994Keywords:
discourse, media discourse, manipulative rhetoric, manipulative means, stylistics, syntax, syntactic stylistic devicesAbstract
The article is devoted to the study of manipulative syntactic stylistic devices in the English language based on the articles about style, fashion, trends and their place in the sweepingly emerging lifestyle discourse.
The relevance of this research is due to the dynamics of the pragmatic design of speech in connection with current changes in the fashion world and society’s attitude to modern trends. The purpose is to systematize manipulative syntactic devices in the English-language media discourse in connection with the actualization of self-expression, individuality, and originality. The study of how these principles are promoted in media discourse could make a significant contribution to discursive research.
Articles about style, fashion and trends from the quality press and lifestyle magazines were selected as the empirical material. As a result, the identified devices were subjected to functional and stylistic analysis, which made it possible to classify the main communicative purposes for which various syntactic stylistic devices are used.
The authors come to the conclusion that the use of syntactic stylistic devices is conditioned by the manipulative potential of the lifestyle discourse and is concentrated around the following functions: insisting on a certain opinion or attitude, exaggerating the value, endearing the reader.
Downloads
References
showstopping holiday party outfits thatíll instantly make you best dressed. (2022, November 21). Cosmopolitan. Retrieved January 8, 2023, from https://www.cosmopolitan.com/style-beauty/fashion/g24408152/holiday-christmas-outfits/
non-trend trends that are already dominating 2023. (2023, January 18). VOGUE. Retrieved March 2, 2023 from https://www.vogue.com/article/non-trend-trends-classic-style
Aminova, G. R. (2021). Language expressive means in English media texts. Problemy Pedagogiki, 5(56), 20-22.
Arnold, I. V. (2002). Stilistika. Sovremennyj anglijskij yazyk: Uchebnik dlya vuzov (Stylistics. Mod-ern English: Textbook for universities, in Russian). Moscow: Flinta.
Avanesova, N. V. (2010). Emocional'nost' i ekspressivnost' - kategorii kommunikativnoj lingvistiki (Emotionality and expressiveness - categories of communicative linguistics, in Russian). Vestnik YUGU, 2(17), 5-9.
Basovskaya, Y. N. (2020). Mediastilistika, internet-stilistika, poststilistika: o novyh podhodah k yazyku SMI (Media stylistics, internet stylistics, post-stylistics: On new approaches to me-dia language, in Russian). Vestnik RGGU. Series: Literary studies. Linguistics. Culturology, 6, 124-135. DOI: https://doi.org/10.28995/2686-7249-2020-6-124-136
Breuer, I., & Napthine, M. (2008). Persuasive language in media texts. Elsternwick: Insight Publi-cations.
Croteau, D., & Hoynes, W. (2001). The business of media: Corporate media and the public interest. Thousand Oaks, CA: Sage.
Docenko, E. L. (2000). Psihologiya manipulyacii: fenomeny, mekhanizmy i zashchita (Psychology of manipulation: phenomena, mechanisms and protection, in Russian). Moscow: ìCheRoî, ìYurajtî.
Fairclough, N. (1989). Language and power. London; New York: Longman.
Fashion statement: Why TV stars shine brighter than the models at fashion week. (2023). The Guardian. Retrieved February 4, 2023 from https://www.theguardian.com/fashion/2023/jan/26/fashion-statement-fashion-week-popular-culture
Freeman, D. (Ed.) (2019). Essays in modern Stylistics. Routledge. DOI: https://doi.org/10.4324/9780367351991
Galperin, I. R. (2014). Ocherki po stilistike anglijskogo yazyka (Essays on the stylistics of the Eng-lish language, in Russian). Moscow: Librokom.
Gribach, S. V., Sibul, V. V., & Kolosovskaya, E. V. (2019). Self-representation through social net-work status messages: Psycholinguistic, sociolinguistic and gender aspects. Training, Language and Culture, 3(4), 56-64. doi: 10.29366/2019tlc.3.4.6 DOI: https://doi.org/10.29366/2019tlc.3.4.6
Gribovod, Y. G. (2013). Mediadiskurs (Media discourse, in Russian). Diskurs-Pi, 3, 118.
Gucci announces new creative director. (2023). ELLE. Retrieved March 2, 2023 from https://www.elle.com/fashion/a42694479/gucci-sabato-de-sarno/
Is castor oil the secret to hair growth? (2022). ELLE. Retrieved February 4, 2023 from https://www.elle.com/beauty/hair/a32948617/castor-oil-for-hair/
Issers, O. S. (2003). Kommunikativnye strategii i taktiki russkoj rechi (Communication strategies and tactics of Russian speech, in Russian). Moscow: Editorial URSS.
Ivanova, S. V. (2019). Stylistics and rhetoric of lifestyle discourse. Professional Discourse & Communication, 1(2), 8-21. DOI: https://doi.org/10.24833/2687-0126-2019-1-2-8-21
Jeffries, L., & McIntyre, D. (2010). Stylistics. Cambridge University Press. DOI: https://doi.org/10.1017/CBO9780511762949
Koshevaya, I. G. (2011). Stilistika sovremennogo anglijskogo yazyka (Stylistics of modern English, in Russian). Moscow: Akademiya.
Kozhemyakin, E. A. (2010). Mass communication and media discourse: Towards research method-ology. Issues of Journalism, Pedagogy, Linguistics, 6(12(83)), 13-21.
Kozhina, M. N. (2014). Stilistika (Stylistics, in Russian). In Effective verbal communication (Basic competencies, in Russian) (pp. 637-638). Moscow: Flinta.
Lagrandeur, K. (2003). Digital images and classical persuasion. In Eloquent images: Word and im-age in the age of new media (pp. 117-136). https://doi.org/10.7551/MITPRESS/2694.003.0009 DOI: https://doi.org/10.7551/mitpress/2694.003.0009
Lenkova, T. A. (2016). Ikonicheskij aspekt elementarnyh vyrazitel'nyh sredstv zhurnalistiki kak uslovie vospriyatiya informacii (The iconic aspect of the elementary expressive means of journalism as a condition for the perception of information, in Russian). Philological Sci-ences. Questions of Theory and Practice, 10-3(64), 112-117.
Machin, D., & van Leeuwen, T. (2007). Global media discourse. Taylor & Francis. DOI: https://doi.org/10.4324/9780203007471
Malyuga, E. N., & Aleksandrova, O. V. (2022). A closer look at manipulative rhetoric in profes-sional communication. In Topical Issues of Linguistics and Teaching Methods in Business and Professional Communication - TILTM 2022 (pp. 180-188). London: European Pub-lisher. DOI: https://doi.org/10.15405/epes.22104.21
Malyuga, E., Maksimova, D., & Ivanova, M. (2019). Cognitive and discoursive features of speech etiquette in corporate communication. International Journal of English Linguistics, 9(3), 310-318. DOI: https://doi.org/10.5539/ijel.v9n3p310
Molodychenko, E. N. (2019). Kommunikativno-pragmaticheskie osobennosti ìlajfstajl-instrukciiî kak internet-zhanra v kulíture potrebleniya (ìLifestyle instructionî as an internet genre in consumer culture: A communicativepragmatic perspective, in Russian). Vestnik Tomskogo Gosudarstvennogo Universiteta, Filologiya (Tomsk State Universuty Bulletin, Philology, in Russian), 1(2), 79-102. DOI: https://doi.org/10.17223/19986645/57/5
Muzaffarova, S. R. (2022). Analysis of lexical expressive means and stylistic devices. International Journal of World Languages, 2, 1.
Noggle, R. (2022). The ethics of manipulation. In E. N. Zalta (Ed.), The Stanford Encyclopedia of Philosophy. Retrieved December 16, 2022 from https://plato.stanford.edu/archives/sum2022/entries/ethics-manipulation/
OíKeeffe, A. (2011). Media and discourse analysis. In Gee, J. & Handford M. (Eds.), The Routledge handbook of discourse analysis (pp. 441-454). London: Routledge.
On the high highs ñ and chaotic lows ñ of this yearís Oscar Slate. (2023). VOGUE. Retrieved Janu-ary 8, 2023 from https://www.vogue.co.uk/arts-and-lifestyle/article/highs-and-lows-of-2023-oscar-nominations
Parshin, P. B. (2000). Rechevoe vozdejstvie i manipulirovanie v reklame. Reklamnyj tekst. Semiotika i lingvistika (Speech influence and manipulation in advertising. Advertising text. Semiotics and linguistics, in Russian). Moscow: Izdatel'skij dom Grebennikova.
Ponomarenko, E. V. (2004). Sistemnost' funkcional'nyh svyazej v sovremennom anglijskom diskurse (Consistency of functional connections in modern English discourse, in Russian). Moscow: MGU-PA FSB.
Popov, D. V. (2019). Vyrazitel'nye sredstva v publicisticheskom tekste (Expressive means in publi-cistic text, in Russian). Bulletin of Kurgan State University, 1(52), 146-147.
Popp, R. K. (2006). Mass media and the linguistic marketplace: Media, language, and distinction. Journal of Communication Inquiry, 30(1), 5-20. DOI: https://doi.org/10.1177/0196859905281888
Radyuk, A. V., & Nikogosyan, M. V. (2022). Lexico-stylistic expressive means in the English-language lifestyle media discourse. Issues of Applied Linguistics, 48, 96-120.
Shiryaeva, O. V. (2013). Objective and subjective modality in media discourse: Semantics and pragmatics. Humanities and Social Sciences, 1, 198-206.
Solganik, G. Y. (2005). K opredeleniyu ponyatij ìtekstî i ìmediatekstî (On the definition of the concepts of ìtextî and ìmedia textî, in Russian). MSU Vestnik. Series 10. Journalistics, 2, 7-15.
Somova, Y. G., Abramova, G. A., & Hlopunova, O. V. (2017). Stilisticheskie sredstva reklamnogo mediateksta (Stylistic devices of advertising media text, in Russian). Bulletin of the Adyghe State University, 4 (207), 187-190.
Spencer, J., & Gregory, M. J. (2010). Linguistics and style. London: Cambridge University Press.
Stockwell, P. (2014). Stylistics. New York: Taylor & Francies e-Library.
Sviridova, A. V. (2013). Vyrazitel'nye sredstva yazyka v prostranstve SMI v aspekte teorii rechevogo vozdejstviya (Expressive means of language in the media space in the aspect of the speech theory influence). Vestnik ChelGU, 22 (313), 135-137.
The launch: Octoberís hottest fashion drops. (2022). ELLE. Retrieved March 12, 2023 from https://www.elle.com/fashion/shopping/g41496917/the-launch-octobers-hottest-fashion-drops-2022/
Tominc, A. (2017). The discursive construction of class and lifestyle (Discourse approaches to poli-tics, society and culture). John Benjamins Publishing Company. DOI: https://doi.org/10.1075/dapsac.75
Van Dijk, T. A. (1977). Text and Context: Explorations in the semantics and pragmatics of dis-course. London and New York: Longman.
Vishnyakova, O. D., & Polyakova, N. V. (2017). Linguistic and functional cognitive peculiarities of media language as the basis of interpretations in the communicative sphere. Training, Language and Culture, 1(2), 86-101. doi: 10.29366/2017tlc.1.2.6 DOI: https://doi.org/10.29366/2017tlc.1.2.6
Why K-pop rules fashion week. (2023). VOGUE. Retrieved March 2, 2023 from https://www.cnn.com/style/article/k-pop-fashion-week-bof/index.html
Why the fashion world has a fetish for toes. (2022). CNN. Retrieved March 12, 2023 from https://edition.cnn.com/style/article/toe-fetish-fashion-trend/index.html
Wodak, R., & Meyer, M. (Eds.) (2009). Methods of critical discourse analysis. London: Sage.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Alexandra RADYUK, Margarita NIKOGOSYAN
![Creative Commons License](http://i.creativecommons.org/l/by-nc/4.0/88x31.png)
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Creative Commons Attribution-Non-Commercial (CC BY-NC). CC BY-NC allows users to copy and distribute the article, provided this is not done for commercial purposes. The users may adapt – remix, transform, and build upon the material giving appropriate credit, and providing a link to the license. The full details of the license are available at https://creativecommons.org/licenses/by-nc/4.0/.